Sarah Sal

Sarah's a Facebook Ads Specialist at Hootsuite & AdEspresso. With 7 figures in Facebook ads spend under her belt in 10+ years, she’s run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent. She’s written on Facebook ad testing, strategy, and execution for AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer’s Power Hitters Club and the likes. And she’s presented in Perry Marshall's 80/20 Facebook ads course. In her daily menu, there’s always room for a warm cup of matcha, sarcasm, and spicy vegan food.