Selling without Swipe Ups: How small businesses can find customers on Instagram without huge audiences or expensive ads
A Talk by Katie Goudie (Director of The Whin and the Whin Big podcast, The Whin)
About this Talk
Likes and Comments are all very well, but the metrics that really matter, when it comes to your marketing, are sales, ROI and money in the bank. Once you've grown a bit of an audience, and started to connect with people, you've got to make a plan to turn that audience into customers. We'll talk about a range of ways to do this including Instagram shops, email lists, and your website, so that you can build a cohesive strategy to start selling to your Instagram audience and get paid back for all that time you've invested already.