What is Intent Data and why is it critical in social selling?
A Talk by Alexander Low (Head of Social Selling, DLA Ignite)
About this Talk
Data is all around us. Everything we do online, we are giving away signals. Organizations that understand how they can listen to, understand, and use this data will start to gain a competitive advantage over their peers. I dive into some this, the why, the how, and some tools you may want to consider.